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Global real estate forecast: Principal trends in 2024

As we enter 2024 with the pandemic now in the rearview mirror, various significant factors are influencing the global landscape, offering both challenges and opportunities for investors, developers, and stakeholders.

We stand at the threshold of a transformative era, reminding us of the unprecedented impact we wield in shaping the future for generations to come.

Encouragingly, the near-term forecast indicates a surge in activity fueled by more enticing yields. Prime rents are on the rise, prompting a realignment of buyer and seller expectations. Therefore, astute long-term investing is paramount at this juncture.


The concept of "normalisation" has emerged as a recurring theme across various sectors, reflecting the global economy's journey toward post-pandemic stability. In real estate, this involves adjusting strategies to match evolving market conditions. After experiencing significant fluctuations during the pandemic, markets are gradually stabilising, although the pace varies regionally.

A key aspect of normalisation is the resurgence of traditional demand drivers. Urban centers, once considered less appealing due to remote work trends, are regaining popularity as companies adopt hybrid work models. As a result, commercial real estate in many central business districts (CBDs) is experiencing a revival, with a renewed focus on flexible office spaces and amenities tailored to tenants' changing needs.

Residential real estate markets are also undergoing normalisation, characterised by more sustainable price growth and a return to pre-pandemic transaction levels. However, affordability remains a concern in numerous metropolitan areas, prompting policymakers to explore innovative solutions to enhance housing accessibility without disrupting market stability.

Against the backdrop of normalisation, the focus on debt within the real estate sector is gaining prominence. The prolonged period of low interest rates has facilitated significant borrowing, propelling asset prices to unprecedented heights. However, the looming prospect of rising interest rates presents potential challenges for heavily leveraged entities.

Debt levels in commercial real estate, particularly in sectors such as hospitality and retail, are attracting scrutiny as the recovery remains uneven across various segments. Both investors and lenders are exercising caution, prioritising asset quality and sustainability in their financing decisions.

Furthermore, regulatory interventions aimed at mitigating excessive leverage are shaping borrowing practices, fostering a more cautious approach to debt management within the industry.

The global real estate landscape in 2024 exhibits a complex macroeconomic scenario, marked by varying trajectories of recovery and geopolitical intricacies.

While certain regions witness robust economic resurgence buoyed by fiscal stimulus measures, others grapple with enduring challenges, including inflationary pressures and geopolitical tensions.

The delayed impacts of monetary tightening, geopolitical unrest, and electoral uncertainties in major economies introduce additional potential risks to the outlook. Elevated risks persist, and indicators of predictability will gradually materialize as the year unfolds.

In this environment, adaptability and agility are paramount for real estate stakeholders. A comprehensive understanding of local market dynamics, geopolitical risks, and macroeconomic trends is crucial for making well-informed investment decisions.

Moreover, diversifying across geographies and asset classes can mitigate exposure to risk, ensuring resilience amidst uncertainty.

Amidst the backdrop of normalization, debt considerations, and macroeconomic intricacies, strategic investing emerges as a crucial element for success in the real estate sector. Embracing innovation and sustainability stands as pivotal components of strategic investment strategies, enabling stakeholders to future-proof their portfolios and seize emerging opportunities.

Technology continues to revolutionize the real estate landscape, offering novel avenues for value enhancement and operational streamlining. From proptech solutions bolstering property management efficiency to blockchain-enabled transactions optimizing investment processes, leveraging technological advancements can confer a competitive edge in an increasingly digitized industry.

Furthermore, sustainability considerations are gaining prominence as investors prioritize environmental, social, and governance (ESG) criteria in their decision-making frameworks. Integrating ESG principles into real estate investments, through initiatives such as green building certifications and sustainable development practices, not only aligns with broader societal objectives but also augments long-term value and resilience.


11 Apr 2024
Author Huizemark Sandton
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